Understanding The Value Proposition.
Quite often in business, you hear a lot of jargon that people assume they know the meaning of but often don’t. The Value Proposition is one of those ‘jargon’ statements. As a concept, it’s really quite simple. The Value proposition is a statement of what value you...
The Three Golden Rules Of Pricing.
Pricing is by far the most powerful profit lever that business owners can influence. However, only some approach pricing in a way that fully capitalises on its value. For the majority of businesses, pricing is very much an afterthought. Customers who buy on price will...