Positioning The Battle for Your Mind. By Reis & Trout (Book Summary)
Positioning, The battle for your mind: How to be seen and heard in the overcrowded marketplace.Ries and Trout explain that the concept of positioning applies to products in a broad sense. Services, tourist destinations, countries, and even careers can benefit from a...
Psycho-Cybernetics by Maxwell Maltz : (Book Summary)
Psycho-CyberneticsThis book is a cornerstone of the self-help genre and is chock-full of big ideas that can empower you to create a happier, more successful life.The science of Cybernetics does not tell us that “man” is a machine but that man has and uses a machine....
How to Win Friends and Influence People. By Dale Carnegie (Book Summary)
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE Everyone, and I mean everyone can learn something from “How to Win Friends & Influence People”. The Principles in the book are simple, but something a lot of us fail to use or remember. This book will help you to convince...
The Achievement Habit: By Bernard Roth (Book Summary)
The Achievement Habit.Ask people to think about who stops them from accomplishing the things they want. It’s always entertaining to listen to them explain how their parents, spouses, children, colleagues, bosses — you name it — prevent them from reaching their goals....