What Clients Love: By Harry Beckwith (Book Summary)

What Clients Love: By Harry Beckwith (Book Summary)

Introduction.Harry Beckwith is the best-selling author of ‘Selling The Invisible’ and ‘The Invisible Touch’, like all of his books these are marketing classics, and although they were written nearly 20 years ago, these books and this one are as relevant today as then....
Start With Why: By Simon Sinek (Book Summary)

Start With Why: By Simon Sinek (Book Summary)

There are leaders and there are those who lead. ‘Start With Why’ is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. The more organisations and people who learn to also...
Decision Traps: Russo & Schoemaker (Book Summary)

Decision Traps: Russo & Schoemaker (Book Summary)

J. Edward Russo and Paul J.H. Schoemaker Order on AmazonIn Decision Traps, the authors revealed that most decision-makers commit some kind of error with pretty much every decision they make. They explore the components of these errors and the steps to rectify common...